Top Fashion Trends That Are Going to Be Everywhere in 2024

As we dive into the new year, it’s a good time to take a look at your existing wardrobe to see what items are bordering, which can be reinvented, and what pieces you can add to the mix. For 2024, experts say you can expect to see a continuation of ‘90s-inspired wardrobes.

1.Quiet Luxury

Coinciding with the polished preppy aesthetic is quiet luxury, which is all about wearing pieces that look and feel super expensive but aren’t blazingly so. Think perfect tailoring and high-quality materials versus blingy branding. Also referred to as “old money style,” you can also dive into this 2024 fashion trend with accessories like bags, jewelry, and shoes. 

2.Jelly Fashion

90s fashion continues its stronghold as we enter into 2024, with jelly accessories enjoying a notable resurgence. “Gen Z and Millennials are driving this squishy aesthetic, and incorporating it into their style by searching for things like ‘jellyfish hat’ and ‘jellyfish haircut.” Also very in: jelly shoes.

3.Grandpa Chic

It’s officially time to bid adieu to coastal grandma and instead usher in a new icon: eclectic grandpa. “Think of retro streetwear, chic cardigans and customized clothing.” Search terms like “grandpa style” and “eclectic clothing style” are surging +60% and +130% respectively. 

4.Pops of Color

Capsule dressing remains popular in 2024, now with updated basics in crisp neutrals like black, gray, camel, and white. These are accented by pops of color, the most popular being millennial pink, lavender purple, canary yellow, and pistachio green grounded by deep navy. “Refresh your existing wardrobe by adding a pop color piece to your neutral look, or make a bold statement by going head to toe in one color.” 

5.Sustainability

As consumers become more familiar with the downsides of fast fashion, there’s a rising interest in pre-loved and thrifted items, as well as brands that champion sustainable materials and practices and transparency.  

"Look for recycled materials made from ocean plastics, or regenerative materials such as bamboo, seaweed, or other natural fibers.” “There is also a resurgence in wool, linen, hemp, and other plant and animal fibers that had been pushed to the side during the rise of polyester.” 

6.Hyper Feminine

If grandpa core doesn’t hit, then perhaps the hyper feminine styles of 2024 are more your speed. Ultra girly aesthetics are very Barbie, ballet, and cottage vibes. Pink and lacy details are in, as are bows, pastels, and floral prints.

7.Volume & Shapes

In place of the ultra tight skinny jean and cropped jacket, 2024 fashion is all about experimenting with volume, length, and shape. You can expect exaggerated lengths to show up on all types of apparel, with long dresses, oversized long-line jackets, and even drop-waist dresses becoming mainstream again. 

“Wide leg denim has given way to more tailored bottoms, which come in flowing fabrics such as cupro, gaberdine, even sateen for some shine.” “Pair these back to a matching blazer for a head to toe ensemble.”

8.Jazz Revival

If the ‘90s feel too recent for you—been there, done that—perhaps going a bit further back in time will sate your fashion appetite. Vintage jazz looks are gaining serious attention, and it extends beyond funk playlists and jazz-inspired outfits. Think sparkly wide leg pants with a modern day crop top and oversize blazer, bell-sleeve sweaters, blinged out corsets, silky floor-length slip dresses, and unapologetic fringe. If you’d wear it to a jazz bar, it’s in. 

9.Polished Preppy

While the “covid years” gave us permission to go full goblin mode and encouraged lounge dressing, fashion pros say the industry is now experiencing a direct pushback on ultra casual styles. 

“Look for refined shapes and touches of prep and polish.” “Voluminous suiting in statement colors, along with the return of the polo shirt, signify a desire for this classic, crisp aesthetic.”