How We Test & Review

Our recommendations are made on merit, researched against evidence and the Indian context.

Research

We start with primary and authoritative sources — clinical guidance (ICMR, WHO), regulators (RBI, SEBI) and peer-reviewed research — and we factor in Indian pricing, availability, climate and diet.

Products

For product guidance we compare specifications, ingredients, real user experience and value for money in India. We disclose when a link is an affiliate link.

Independence

No brand, advertiser or affiliate partner can pay to be recommended or ranked higher. Editorial and commercial are kept separate.

Expert review

Health and money guidance is reviewed by a qualified expert, named on the page with their credentials, and re-checked over time.